Tradeshow Strategies
This program provides a way to gain the competitive edge at a tradeshow and garner a greater return on investment from leads generated by the event.
Some of the topics covered include pre-show preparation, essential skills of a salesperson, developing a thirty second commercial, the close of a conversation and the all important follow-through after the show.
Objectives
Help representatives gain confidence in bringing people into their booth.
Understand the importance of the first five seconds of an introduction and provide the four steps of an introduction.
Provide guidelines for initial follow-up calls to tradeshow attendees.
Help representatives understand the objective of a tradeshow.
Provide representatives with a fresh approach to engage in small talk at a tradeshow.
